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An Introduction to Foil Stamping and Embossing

Foil Stamping and Embossing are not only specialty crafts, but are also a vital part of commercial art. Preparation of the artwork is simple. Once the design is made it can be used separately or in conjunction with printing. Foil stamping and embossing decorates and enhances stationery, brochures, catalog sheets, advertising and the packaging of products. The art of foil stamping and embossing creates the look of realism and makes a presentation stand out among all other.

The graphic artist or designer is most important. Every idea or design has to be thought of, then drawn on paper whether by hand or computer and presented to the Foil Stamper/Embosser or the Printer.

Preparing Artwork for Foil Stamping

1. Provide a sharp black-on white line art of the image at actual size.

2. Avoid fine or condensed type styles

3. Avoid any "bleed-off at edges of paper unless necessary

Preparing Artworks for Embossing

1. Provide a good black-on-white line art of the image at actual size (no fax copies)

2. Sculptured or multi-level embossing dies provide - a good black-on-white line art and in addition, provide a visual, profile view or photograph of the image for the diemaker/engraver to follow. (A little poetic license is required by the diemaker when hand-cutting the brass die.)

3. If the foil stamping or embossing is to be registered to the printed sheet, the printer should provide - a printed sheet or a film so that the diemaker/engraver can fit the stamping or embossing die to the printed sheet.

Unsuitable Foil/Embossing Art Work Desirable Foil/Embossing Art Work

Computer Preparation of Artwork

Artwork prepared on a MAC computer using Photoshop, Adobe Illustrator or Quark Express: Send in EPS, JPEG, or formatted for a PC using PDF file format.

Artwork prepared on a PC using Photoshop, Adobe Illustrator, Quark Express: Send in a PDF file, made to actual size of the image wanted.

Note: A "CMYK" file can be sent but is not necessary for making a foil stamping or embossing die.